# SMS Creatives — SellHouseFast

**Tokens (single-brace):** `{first_name}` · `{city}` · `{state}` · `{street}` · `{zip}` · `{link}`

**Budget:** 165 chars at max token render. Each ends with ` {link} Reply STOP to end`.

**Token max-render assumptions used in length checks:**
`{first_name}`=11 ("Christopher"), `{city}`=12 ("Birmingham"), `{state}`=2, `{street}`=20 ("1428 W Mountain Ave"), `{zip}`=5, `{link}`=22 ("https://shf.io/abcdef1")

---

## 01 — Speed
**Tokens:** first_name, city, link

```
{first_name}, skip 3-6 months trying to sell in {city}. Cash offer, you pick the close date. {link} Reply STOP to end
```

## 02 — As-is
**Tokens:** first_name, street, link

```
{first_name}, we'll buy {street} as-is. Old roof or dated kitchen? No problem. Cash offer: {link} Reply STOP to end
```

## 03 — Inherited
**Tokens:** first_name, city, state, link

```
{first_name}, need to sell a home in {city}, {state}? Skip the cleanout, taxes & upkeep. Cash offer, close as-is: {link} Reply STOP to end
```

## 04 — Life transition
**Tokens:** first_name, link

```
{first_name}, moving, divorcing, relocating? Skip the yard sign and months of showings. Cash offer in days: {link} Reply STOP to end
```

## 05 — No commissions
**Tokens:** first_name, state, link

```
{first_name}, $300K home in {state} = $15-18K in agent fees. Direct cash offer, $0 commissions, $0 repairs: {link} Reply STOP to end
```

## 06 — How it works
**Tokens:** first_name, zip, link

```
{first_name}, selling in {zip}? 1-min form > cash offer in 24hrs > close in days. No agents, no repairs: {link} Reply STOP to end
```

## 07 — Behind on payments
**Tokens:** first_name, city, link

```
{first_name}, falling behind on the mortgage in {city}? You have options. Cash offer, close fast, no fees: {link} Reply STOP to end
```

## 08 — Tired landlord
**Tokens:** first_name, street, city, link

```
{first_name}, want to sell your house for all-cash, as-is? Get a cash offer here: {link} Reply STOP to end
```

## 09 — Testimonial
**Tokens:** first_name, state, link

```
{first_name}, real {state} homeowners closed in 7 days, $0 fees, as-is. Don't take our word - see for yourself: {link} Reply STOP to end
```

## 10 — Comparison
**Tokens:** first_name, city, state, link

```
{first_name}, traditional sale in {city}, {state}: 3-6 months, 6% fees. Cash sale: days, $0 fees. Compare: {link} Reply STOP to end
```